In the United States, 1080i is the preferred format for most broadcasters, with Discovery Communications, Viacom, Time Warner, Comcast owned networks broadcasting in the format; along with most smaller broadcasters.
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The choice of 1080 lines originates with Charles Poynton, who in the early 1990s pushed for "square pixels" to be used in HD video formats.
Geared Up is a television program on MOJO HD (formerly INHD) that showcases the latest in personal technology in 1080i.
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