In May 2012, Afrinolly signed a partnership deal with leading African telecommunications provider MTN Nigeria to help drive app consciousness among Nigerians and promote the Nollywood industry on mobile devices.
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The competition aimed at showcasing African talent online, and providing a platform to foster the creation of new online content produced by Africans was supported by MTN Nigeria, Blackberry, iRep, and Goethe-Institut.
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Hollywood writer/producer and curator of The Black List Franklin Leonard, Mahen Bonetti of the New York African Film Festival and Nmachi Jidenma blogger and founder of Celebrating Progress Africa (CP-Africa) among others.