Pulitzer Prize winning cartoonist James T. Berryman was brought in as art director.
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Lee Harvey Oswald killed US President John F. Kennedy with a rifle purchased from a Klein's Sporting Goods ad in the February 1963 issue of American Rifleman.
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Despite the harsh economic climate that caused the Great Depression in the 1930s, American Rifleman only continued to gain readers, eventually reaching a circulation of 56,000 and carrying its first full-color advertisement from the Packard Car Company.
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