The Gunnams noticed Sharwanand in Vennela (2005) and called him to discuss about this project.
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Gunnam's previous films Little Soldiers (1996), Aithe (2003) and Anukokunda Oka Roju (2005) could not garner much at the box-office.
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For Amma Cheppindi, the short story Flowers for Algernon that Gunnam read a long time ago, provided him with the necessary ideas.