The Londonderry Lithia Spring Water Company paid her $100 to carry its placard on her bike and also contracted with her to adopt its name.
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In 2011, Evalyn Parry premiered her musical play about Londonderry called SPIN.
As a marketing promotion, a young woman Annie Kopchovsky, the first woman to bicycle around the world, changed her name in 1895 to Annie Londonderry and carried the company's placard on her journey.
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