Recently, most entries have been culled from listeners of the Charlotte, NC-based radio program The Big Show with John Boy and Billy. In recent years, members of the Tom Joyner Radio Show's predominantly African-American audience have appeared in BC commercials after hearing of the promotion on that program, or from promotions held on Joyner's annual "Fantastic Voyage" fantasy cruise.
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Country music artist Trace Adkins has served as a spokesman for BC, recording a series of radio advertisements with retired NASCAR driver and Goody's Powder spokesman Richard Petty.
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