Ditech is best known for its commercials which aired during the 2000s.
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Saturday Night Live parodied the popularity and ubiquity of Ditech's earlier advertising tag.
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They featured a nefarious loan officer, played by actor Ron Michaelson, repeating the catch phrase "Lost another loan to Ditech!" In May 2007, the company introduced a new marketing campaign, adding the tagline "People Are Smart" and including the signature line Home financing by GMAC to further help distinguish the Ditech brand from direct-to-consumer lenders of questionable repute.
Ultimately, the company sold to Ditech Communications (now itself acquired by Nuance Communications), a US public company based in Silicon Valley in mid-2005 in a deal valued at $24.55m.
The commercials intend to show that Ned is unable to close a mortgage deal, even with his own mother, because of Ditech's highly competitive rates and services.