E. Tory Higgins states, “When people self-regulate they decide what they want that they don’t currently have. They then figure out what they need to do to get what they want, and then they do it”.
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Regulatory Mode theory, along with Regulatory focus theory was developed by E. Tory Higgins who is interested in the development of goal-pursuit as well as motivation.
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This theory is part of E. Tory Higgins research in motivation theories and goal pursuit theories.
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