The Airbus A380 airliner is described as "A better environment inside and out" even though air travel has a high negative environment cost.
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According to Fred Pearce's Greenwash column in The Guardian, "clean coal" is the "ultimate climate change oxymoron"—"pure and utter greenwash" he says.
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According to FTC Chairman Jon Leibowitz, "The introduction of environmentally friendly products into the marketplace is a win for consumers who want to purchase greener products and producers who wants to sell them." Leibowitz also says the win-win can only claim if marketers' claims are straightforward and proven.