A soap factory was established in Basford in the 1890s by Gerard Bros. In 1955 Gerard Bros. was acquired by Cussons Sons & Co., manufacturer of Cussons Imperial Leather soap.
Underneath this was 3 skeletons and that one was holding Imperial Leather soap.
In 1921 Bayleys was acquired by Cussons Sons & Co, chaired by Alexander Tom Cussons.
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The brand goes all the way back to 1768 when a Russian nobleman called Count Orlof commissioned a brand of perfume from Bayleys of Bond Street in London.
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Imperial Leather adverts have previously featured Julie Walters and Paul Merton.
Thomas' commercial activities laid the foundations for his son Alex Cussons who would make Cussons into a multinational brand and manufacture the famous Cussons Imperial Leather soap.
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