He has published both academic and popular writings, including the bestselling The Rebel Sell.
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The central claim of The Rebel Sell is that counter-cultural movements have failed, and that they all share a common fatal error in the way they understand society; thus counter-culture is not a threat to "the system".
The Efficient Society by Joseph Heath discusses the nature of a moral economy in these terms, and argues that Canada has achieved the proper balance between social needs and economic freedom, and as such comes close to being a moral economy.
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Andrew Potter is a Canadian newspaperman and author, best known outside Canada for co-authoring The Rebel Sell, with Joseph Heath, and for his 2010 book, The Authenticity Hoax.
The Rebel Sell: Why the culture can't be jammed (U.S. release: Nation of Rebels: Why Counterculture Became Consumer Culture) is a non-fiction book written by Canadian authors Joseph Heath and Andrew Potter in 2004.