Elizabeth Royte author of Garbage Land, describes Keep America Beautiful as a "masterful example of corporate greenwash," writing that in contrast to its anti-litter campaigns, it ignores the potential of recycling legislation and resists changes to packaging.
•
In what became known as the "Crying Indian ad," the television ad featured actor Iron Eyes Cody, who portrayed a Native American man devastated to see the destruction of the earth's natural beauty caused by the thoughtless pollution and litter of a modern society.
North America | South America | Latin America | Confederate States of America | America | Boy Scouts of America | Good Morning America | Bank of America | Central America | United Way of America | Captain America | Voice of America | Miss America | The Bold and the Beautiful | All-America | America's Got Talent | America's Next Top Model | The Catholic University of America | America One | Socialist Party of America | Evangelical Lutheran Church in America | Copa América | America's Most Wanted | América de Cali | Writers Guild of America | Independent station (North America) | Motion Picture Association of America | God Bless America | Directors Guild of America | America's Cup |
In 2011, the company donated more than $500,000 to partner organizations, including Action Against Hunger, Malaria No More, Save the Children, Keep America Beautiful and Little Kids Rock.
A remake of the "Crying Indian" public service ad by Keep America Beautiful, featuring Iron Eyes Cody, was filmed at South Coast Botanical Gardens.