On September 28, 1998, Liberty Media announced the formation of Liberty Interactive, a company which would take advantage of new technologies such as set-top boxes to develop interactive programming.
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Liberty Media president and CEO Robert R. Bennett said the deal would benefit stockholders of both companies.
Representative Clients: Telecommunications, Inc. (TCI); Ticketmaster; Liberty Media; Sierra Club; Sacramento Union & affiliated newspapers; Sacramento Kings of the National Basketball Association (NBA).
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The Mexican company was founded on 25 July 1996, a joint venture between British Sky Broadcasting (BSkyB), News Corporation, Liberty Media and Grupo Televisa and was lated launched on 15 December 1996.