His book on Madison Avenue was described by Cleveland Amory as "The first complete story on the ... advertising industry".
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Martin Prager Mayer (born January 14, 1928, New York City) is the writer of 35 non-fiction books, including Madison Avenue, U.S.A. (1958), The Schools (1961), The Lawyers (1967), About Television (1972), The Bankers (1975), The Builders (1978), Risky Business: The Collapse of Lloyd's of London (1995), The Bankers: The Next Generation (1997), The Fed (2001), and The Judges (2005).
The Bankers is the 1975 book by the economist-writer Martin Mayer that describes the industry just at the cusp of deregulation.
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