In his tenure as COO of SEGA Europe, he was credited for restoring SEGA's dominance in Europe by setting up the now-defunct Sega Racing Studio and acquiring video game studios Creative Assembly and Sports Interactive.
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In June 2009, Mike Hayes replaced Simon Jeffery as President of Sega of America, becoming the head of all Western SEGA branches.
Mike Tyson | Mike Oldfield | Mike Harris | Rutherford B. Hayes | Mike Nattrass | Isaac Hayes | Mike Leigh | Mike Watt | Helen Hayes | Mike Mignola | Mike Gordon | Mike | Mike Nichols | Hayes | Mike Rutherford | Mike Wallace | Mike Stern | Mike Huckabee | Mike Ditka | Mike Figgis | Mike Rowe | Mike Reid | Mike Portnoy | Mike Piazza | Mike Mills | Woody Hayes | Mike Varney | Mike Mansfield | Mike Easley | Mike Douglas |