In Japan, its seeds are used as part of the Bon Festival as offerings to guide the souls of the deceased.
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The dried fruit of P. alkekengi is called the golden flower in the Unani system of medicine, and used as a diuretic, antiseptic, liver corrective, and sedative.
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Also, an annual market is dedicated to the flower called hōzuki-ichi which occurs every year in Asakusa around Sensō-ji every year on July 9 and 10.