In the late 1970s the label signed a number of veteran country performers to the label including Webb Pierce, Jimmie Davis, Jimmy C. Newman, Hank Locklin, and Roy Drusky though few of these records charted.
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Linda Martell became the first African-American female vocalist to record specificially for the country market, enjoying two top 40 country hits on Plantation in 1969-70 including the first hit version of "Before The Next Teardrop Falls" which peaked at #33.
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