Although the federal government of the United States, primarily through the Corporation for Public Broadcasting (CPB), and corporate underwriting provide some money for public broadcasting organizations like National Public Radio (NPR) and the Public Broadcasting Service (PBS), they are largely dependent on program fees paid by their member stations.
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In order to appeal to such a largely Euro-American, middle-aged and affluent demographic (the so-called "Baby Boomers" and "Generation X"), PBS has resorted to specials such as self-help programs with speakers such as Suze Orman, nostalgic popular music concerts, and special versions of PBS' traditionally popular "how-to" programs.
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In addition, JaagoRe launch a pledge drive in partnership with Breakthrough - an NGO credited for creating the Bell Bajao Campaign - driving individuals towards making pledges to eradicate gender stereotypes.
The production was not a critical success and was satirized by Mystery Science Theater 3000 (MST3K) in 1997, complete with a spoof of a public television pledge drive.