Elliott soon started a four-in-hand stagecoach service to connect Bournemouth to the railway at Holmsley.
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It acquired competitors in Plymouth (Traveller Coaches) and Portsmouth (Olympic Services), and made co-ordination agreements with Southdown and East Kent (between Margate and Bournemouth), Greyhound Motors (between London and Bristol), Western National (between London and Plymouth) and Southern National (between London and Paignton).
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The change of control also meant that Royal Blue switched to Bristol for its new coaches – the Tilling Group also controlled the Bristol bus factory.
In 1929 the company started a coastal express service between Bournemouth and Margate, joint with East Kent Road Car Company and Hants & Dorset in competition with an existing Royal Blue service.
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