X-Nico

2 unusual facts about Stephen Monaco


Stephen Monaco

Intrigued and inspired by the work of John Hagel III and Peppers & Rogers Group, in 1997, Monaco began researching the feasibility of using the Internet to build not just relationships via on-to-one marketing but social communities, and implementing customer experience mapping.

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It featured guest panelists (often referred to as pundits), usually business insiders, engaged in debates moderated by host John C. Dvorak.



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