In March 2007, The Essar Group, the promoters of The MobileStore, entered into a Co-branding Agreement with Richard Branson's Virgin Group.
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The MobileStore retails mobiles of domestic and international brands like Apple, HTC, BlackBerry, Samsung, Micromax, Maxx, Karbonn Mobiles, Motorola Spice, Sony Ericsson, Vodafone and others.